Beautifully Natural

I am starting a website called www.mothernaturesbeauty.com.
Originally it was going to be about living a green lifestyle, but now I have decided to narrow my focus to simply cover health and beauty. Once this site is running smoothly I will create a sister site focusing on other green lifestyle elements.
The reason why I have decided to focus in on one area of green living is actually a bit disturbing to me. When I began to research different products I wanted to feature on my site I made a startling discovery...nothing I was finding fit into my criteria. It wasn't that my criteria (safe, natural products that do what they claim and are good for the environment) was too stringent, it was that none of the products I found were living up to their advertised claims.
I found this wonderful website www.cosmeticsdatabase.com. It breaks down products ingredients lists and tells consumers which products are good, bad and just plain scary. To my surprise some of the worst offenders were the products the media had taught me were my healthy options.
One of the product lines I had wanted to offer on my site were the ABBA products. According to their website (www.pureabba.com) they offer customers the "Power of Pure". They go on to state, "Our commitment to purity begins with creating products that are 100% vegan & free of synthetic dyes. All-natural ingredients that us help preserve the world we live in. That's as pure as it gets."
With a bit of digging you discover that not only have they failed to sign the Compact for Safe Cosmetics, (check out their site: http:safecosmetics.live2.radicaldesigns.org or find them on Facebook) they also use ingredients that studies have shown may cause cancer, developmental/reproductive toxicity, neurotoxicity, organ system toxicity, wildlife and environmental toxicity and are restricted or recommended restricted in cosmetics. All of this from a company that touts themselves "as pure as it gets". You may also want to note that this is their best rated product ABBA Pure Volume Shampoo, which received a 6 out of 10 rating and has been classified as a "moderate hazard". (www.cosmeticsdatabase.com)
So you'd assume that their is just no way to get all of the harmful ingredients out of shampoo...ABBA is "as pure as it gets:...right? Wrong! There are over 100 products that received a "0" rating, meaning there are absolutely no ingredients that are even questionable, and almost 300 products that receive a rating below a "3" meaning they have ingredients that are considered to be low hazards.
My mission is simple; educate the public and offer them a safe place to purchase products that are actually safe and natural. Everyone has the right to feel naturally beautiful...naturally.